Monday, 21 May 2007

The Future of Development

So you buy software online via a service so why wouldn't you develop the same way? As the industry moves forward you'll start to see people expose solutions where developers can not only pull services into their application but also be able to develop those same applications online. I'm not talking about a closed platform with online development (ie a SalesForce Apex play) but a true Integrated Development Environment (IDE) available online with open languages and a directory of services developers can draw from. A true online 'plug-n-play' development environment. Pull the services, create your app, publish.

Think about it with a real world use study. A person in the shower comes up with a brilliant business application. They leave the shower then install an IDE, a delivery component (IIS, Tomcat, Apache), a database (MySQL, SqlServer), pull in some appropriate tool kits (some form of RAD tool), test/troubleshoot that the applications are functional and then begin to code. Instead, how about: A person in the shower comes up with a brilliant business application. They leave the shower, open their browser, create a username/login and beging coding. That IS the future.

There are some early companies out there that are trying to accomplish this. One that is getting the majority of the attention is Coghead. Coghead has an interesting approach as they are providing services but again a developer is trapped to only use the services that Coghead provides. The company that succeeds in this space will let the user community determine the services/applications that are the winner...not the company. I'm not saying that Coghead won't be successful (they will); just that they don't have a platform that will provide developers with the tools they need to build an application based on the services developers find the most useful.

Won't happen tomorrow; but in the near future you'll see companies that are providing this functionality. And they will be poised to truly become the 'hubs' of online application delivery.

Thursday, 10 May 2007

We Are Linux

Seriously. No, really. Seriously?

If my marketing team came to me with this idea there would be an extraordinarily high chance (around 100%) that a large group of people could witness me having a complete meltdown.

To each their own. But I don't see this one flying.

Wednesday, 2 May 2007

The Day Digg Died - May 1, 2007

Digg got to experience a mutiny yesterday, a modern day Boston Tea Party of sorts. And much like the Boston Tea Party of old it signifies the death of an empire and the creation of a 'new country'. What that new country is and/or might look like is anyones guess but you can bet that Digg won't be part of it.

For those of you who don't know what happened to cause this ruckus click here. For those of you who on.

In a nutshell Digg made two critical decisions yesterday. One which was right (pulling the protected content) and one which was wrong (reposting the protected content). The second decision guarantees that they have no long term viability in the market. Digg basically thumbed its nose at the entire HD-DVD industry. Can you guess what the next step is? If not, ask Google. Google can afford making those kinds of bets, Digg can't.

Don't get me wrong I'm all for free speech but I'm equally in favor of protecting Intellectual Property. Flying in the face of your own Terms of Use, flying in the face of IP rights/laws will absolutely, positively (to make up a word) solidly plant you in no mans land. Would Digg allow someone to publish their IP? I don't think so. Actually I know they wouldn't. They've sued companies for infringement on their name. Digg is done, finished, gone.

Here is the interesting twist which created my comment of a 'new country'. There is now a market opportunity for someone to take Digg's model and 'get it right'. Case in example; Napster/iTunes. If anyone has any ideas let me know.

Digg, you should have sold last year when you could have. I'm sure Greylock, Omidyar and crew are thinking the same thing right now.

Final note. May 1, 2007 also confirmed one other suspicion I have always had. It confirmed that 90+% of Digg posters are made up of 10 to 14 year olds. Advertisers if you are looking at that target market Digg is the place to go.

Tuesday, 1 May 2007


Emerging markets bring them in droves.